QVC Logo

QVC Logo

The logotype of the television network QVC has gone a way from a simple wordmark to a minimalistic, yet meaningful emblem reflecting the company’s specialization.

QVC logo history

The QVC is a leading shopping channel dealing with televised home shopping. The company established in 1986 broadcasts to over 345 million households in 7 countries. From 1986 to 1993, the company used two emblems. The primary QVC logo used at the time featured the name of the channel in black. The letters belonged to a custom serif typeface.

In the alternative logotype, there was a receiver over the wordmark, which made it look like a phone. Both the elements of the design were placed into a box.

Symbol QVC in 1994-2007

QVC Symbol

In 1994, the QVC had its logotype updated. The black color was replaced by pink, which added a softer touch. The letters looked thinner. The design of the “Q” was modified most.

2007 emblem QVC

QVC emblem

The 2007 rebranding brought about a new, near-cyclic “Q” housing the name of the network. What makes the emblem outstanding and appealing is that it looks like a ribbon with a loose edge “inviting” to unravel it. It actually looks like someone has already started to open the “package”, which makes you want to reach and touch it with your own fingers. The ribbon theme seems highly relevant to the company’s business. The negative space inside the QVC logo resembles a speech bubble.

Font of the QVC Logo

The sans serif letters inside the emblem look classic and simple. We can’t say that they add much to the overall logo, yet this is probably the effect the designer was trying to achieve, as the lettering doesn’t steal the limelight from the main symbol.

Color of the QVC Logo

Color QVC Logo

The 2008 rebranding brought about the two main colors: teal for the television version and pink for the web version. There is every possibility that the soft shades are supposed to appeal to female audience.