Pixar Logo

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Pixar Logo
The logo of the California-based American computer animation film studio Pixar features the company’s mascot Luxo Jr.

Meaning and history

Pixar Logo history

The original Pixar logo made its debut in 1986: it could be seen in the beginning of the short film called Luxo Jr. Later, the grey square with a 3D circle was featured in Geri’s Game, Tin Toy, and Toy Story 2. The logo received the nickname BSD (Beveled Square with a Dent). Below, there was a wordmark designed by John Lasseter based on the Stevens Titling typeface.

Production emblem

Pixar emblem
In 1995, the company adopted a wordmark, in which the “I” was replaced by Luxo Jr., the character who actually looked like an “I”. The logo was designed in-house by Pete Docter and made its debut at the end of Toy Story.

Versions of the symbol

Pixar symbol
Some of the variations of the logo include the 20th and 25th anniversary versions, as well as a 3D version.


Font Pixar Logo
The Pixar logo is based off the Charlemagne Std-Bold typeface. One of its distinctive features is the way the base serifs are arched. The font was created by Carol Twombly in 1989-2002 and published by Adobe. The Charlemagne font family was inspired by the highly refined versal capitals of the 10th century England.


Color Pixar Logo
Some of the main colors include light blue for the background, black for the letters, and grey for the lamp.