20th Century Fox Logo

20th century fox logo

The history of the 20th Century Fox logo should be traced back to 1915 when the history of the company itself started.

Meaning and history

20th Century Fox Logo history


The company was founded by William Fox, who called it Fox Film Corporation. It wasn’t Fox’s first business but a merger of two already existing firms. The first one, Greater New York Film Rental, dealt with distribution, while the second, Fox Office Attractions Company, dealt with film production. During the first years of Fox Film Corporation, every movie started with the words “William Fox presents.” The lettering was white, while the background was black – a pretty obvious choice for the era of black-and-white films.
While we can still see the name of the founder, “FOX,” on the logo, in fact, he lost control of his company in 1930 as a result of a hostile takeover. He later claimed it was a conspiracy against him.

The evolution of the symbol

Anyway, in 1933, a completely new logo was painted. Its author was Emil Kosa Jr., who was a rather well-known Californian watercolorist back then. He later worked as a matte artist for the company (painted representations of landscapes and distant locations for the films). The list of Kosa’s most known works includes the ruined Statue of Liberty shown in the final part of the movie Planet of the Apes.
Kosa painted an art deco monolith with the name of the studio on its top, which was surrounded by spotlights. The design had a pronounced 3D quality.
In 1935, after Fox merged with 20th Century Pictures, Kosa replaced the lettering “Fox” with “Pictures, Inc.”
In 1953, when Fox started producing films for the widescreen Cinemascope format, the need for an updated logo emerged. The emblem was repainted by Rocco (Rocky) Longo. Longo was an artist that spent over half a century creating main and ancillary film titles. He spent four decades at Pacific Title and Art Studio.
To make the 20th Century Fox logo fit the new format, he gave the “0” in “20th” a slight tilt. As a result, the proportions of the monolith now corresponded to the format’s wider aspect ratio. The soundtrack was updated, too. The original drums-and-trumpets “Fox Fanfare” were enriched with a six-second violin coda.
The logo stayed untouched for almost two decades. Eventually, in 1981, Rocky Longo made another amendment. He straightened the “0.” This step seemed pretty logical because the straight “0” created a better visual harmony. You can clearly see that the “0” in the 1953 logo looks slightly out of place, as it’s the only italicized glyph.
If you compare this logo with the one that began to be shown in 1994, you’ll notice a couple of obvious differences. Now, the emblem was part of a 21-second CG-animated curtain-raiser, which added a couple of new images. In addition to the lettering, you can now see a view of the Los Angeles Basin, from the Hollywood sign to the storefronts featuring the names of the company’s executives in the signage. For the first time, the lettering “A News Corporation Company” appeared under the monolith.

The 2009 emblem

When James Cameron’s Avatar was released in 2009, some people noticed the updated emblem. It was developed by Fox-owned CG animation house Blue Sky Studios (the Ice Age franchise).
We should also mention the 21ST Century Fox Logo created for the renamed news and entertainment divisions. While this emblem has a different structure, there’s a clear link to Emile Kosa Jr.’s legendary logo.
20th century fox television logo

Colors

Although there has been some playing around with the shades, the 20th Century Fox logo has remained consistent in its golden palette enriched by the colors of the sky.

colors 20th century fox logo