Peso Pluma is one of the biggest young names in Mexican-American music. The corridos tumbados subgenre, which is a mix of hip-hop and traditional Mexican music, gained popularity thanks to his viral songs and collaborations with other artists. Many young people love and praise his music. He uses regional Mexican music to keep his own style in his albums and opens up to a bigger audience by showing off his rapping skills.
Meaning and History
Hassan Emilio Kabande Laija, known by his stage name Peso Pluma, learned to play the guitar in his early teens. He developed his skills by composing songs inspired by regional Mexican music. With a distinct musical style dominated by corridos tumbados, Pluma is considered one of the main contributors to the corridos revival. In 2023, Peso Pluma went viral on YouTube and left a mark with content that resonated and inspired a whole generation. He has over 8.5 billion views on the platform (more than Taylor Swift, Bad Bunny, Drake, and YoungBoy Never Broke). Many think it was his drug-related songs and boastful lyrics that got him famous and forced him to cancel a concert due to death threats in 2023. Nonetheless, Peso Pluma is a global name and his popularity is still growing. The stage name was inspired by Marco Antonio Barrera who hired the guys originally and was a Mexican featherweight champion of the world back in the day.
What is Peso Plumo?
Peso Pluma is a Mexican singer-songwriter known for his contributions to the regional Mexican music genre, particularly in the styles of corridos and trap corridos. He has been nominated for numerous awards, including the Billboard Latin Music Awards for Songwriter of the Year.
2020 – Today
The musician’s logo has a graffiti style with his stage name printed in two lines. The strokes are bold, yet have slight variation in thickness. The terminals are rounded and slightly curved, which gives the logo an approachable and relatable feel. It is also worth noting that the “S” is stylized as a dollar sign and has a smiley face and a sad face in the opposite corners. Meanwhile, the “U” is done in the form of a heart. The artist surely wanted to incorporate a lot of meaning into the logo without making it too overwhelming and unclear.
Font and Color
The logo features a custom, graffiti-style font with smooth and clean strokes. A similar font is called Streetlight font. This font features a playful and casual handwritten style with smooth, flowing curves.
A classic, black-and-white color palette has been chosen for the logo. The black is also more prominent in graffiti, which is a chosen style for the logo.