Bad Bunny Logo

Bad Bunny Logo
Bad Bunny is a rap singer from Puerto Rico, who became popular in 2016 after the release of Diles single. The rapper is famous for his music style experiments and mixes, he also earned a few music awards, including the Latin Grammy.

Meaning and history

Bad Bunny Logo


The choice of his stage name, was made by Benito Antonio Martinez Ocasio because of his childhood memories. When the singer was a kid, he was made to wear bunny ears when he misbehaved. It is a funny and touching story, which shows how much his roots and background mean for the artist.
The visual identity of Bad Bunny is ironic and bright, it is composed of an emblem and a wordmark in a confident and bold typeface, which is Againts. The sharp lines look modern and stylish in black color.
The Bad Bunny emblem is a minimalist image of the bunny, where the ears are enlarged and the eyes are replaced with crosses.
Bad Bunny emblem
It is a contemporary and strong visual identity, which reflects the rapper’s character and unique heritage, which he is very proud of.
The Bad Bunny logo looks sleek on all the fashion items as well as the icons of the mobile apps and album covers. It is a recognizable identity, which celebrates the singer’s personality and artistic approach.