Pearle Vision Logo

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Pearle Vision Logo
Pearle Vision is a brand of an eyewear retail company, which was established in 1961 in the USA. Since 2004 the brand is a part of Luxottica Group and is very popular across America.

Meaning and history

Pearle Vision Logo history


Named after its founder, Stanley Pearle, the brand became synonymous with eye-care. The Pearle Vision logo is composed of a wordmark and an emblem in the middle.
The wordmark in all capital letters is executed in a classic sans-serif typeface with clean strong lines and a good balance between the letters. Above the nameplate, there is an “EST. 1961” inscription, which shows the brand’s value of its history and heritage.
The grass-green color of the nameplate is a symbol of energy and vitality, as well as nature and health. This calm and pleasant color is balanced by the classic gray of the date and the emblem. Gray reflects a stable and reliable company, which is professional and qualified.
Pearle Vision Logo
The Pearle Vision emblem is placed between the two words of the nameplate and depicts an image of the glasses. Two perfect circles are connected with a thin arched line and show the company’s profile, as well as add harmony to the logo.
The Pearle Vision logo is minimalist yet strong and modern. It uses calm colors and simple clear forms and looks confident. The logo is modest, and it says a lot about the brand and its philosophy.