Theory Logo

Theory Logo
Theory is a New York-based fashion label with over 200 retail locations. The company founded in late 1997 offers men’s and women’s clothes and accessories.

Meaning and history

Theory Logo


The Theory logo is utterly simple. The wordmark features the name of the brand in a contemporary sans serif typeface. In most cases, the width of the line forming the glyphs is the same, although you can notice a couple of variations, which add an elegant touch.
Only the initial letter is capitalized, which is a rare approach in the logo design (one of the few other examples include the Clarks logo).