Pampers Logo

Pampers Logo
The first Pampers logo to ever appear was the one on the test packages introduced into the market in Illinois in 1961. The packages featured a simple blue wordmark with a red angled bar. Also, there was a visual realization of the brand’s promise: a picture of a sleeping baby.

Meaning and History logo

Pampers Logo history

Shortly after, as the product was introduced into a broader market, it adopted a slightly different logo. In addition to the name of the company, the insignia incorporated a dot and a slogan, which actually looked more like an explanation: “Instead of a diaper…”. The wordmark had a red-and-black color scheme.
The 1985 version used softer, “puffed up” characters, looking a bit baby-like. This was obviously connected with the type of product the logo introduced.
In 2001 the emblem was heavily modified. The letters grew leaner and more unique, while an image of a stylized heart appeared above the insignia.
In 2012 the logo was given a facelift, which included both the emblem and the characters.


Font Pampers Logo
The current version of the Pampers logo sports a unique sans-serif type looking a bit “fluffier” than the previous one.


Color Pampers Logo
The color scheme includes two basic colors – aqua and yellow – on the white background. The previous version featured orange, in addition to these colors.