Paco Rabanne Logo

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Paco Rabanne LogoPaco Rabanne Logo PNG

When the Paco Rabanne logo was updated in 2016, it went unnoticed by the majority of customers as the overall look and style of the emblem remained the same. And yet, when you compare the two versions side-by-side, you immediately perceive the stylish, sophisticated curves the wordmark has acquired as a result of the redesign.

Meaning and history

Paco Rabbane history

1966

Paco Rabanne Logo 1966
The original wordmark was the same as the current one: the lettering “Paco Rabanne” in a sans serif type. It was the lowercase version of a geometric font. While it was legible and did its job well, it was not unique and seemed to lack a sense of craftsmanship.

2016

Paco Rabanne logo
At first glance, before you compare the two versions side-by-side, it is almost impossible to see the difference. And yet, the difference is profound, in artistic respect. The authors of the logo have emphasized the difference in the width of the strokes, due to which the design has got a unique touch and a more richly sculpted aesthetic.
 
According to the brand’s press release, the new details were inspired by ink traps. An ink trap in a type is a place where ink is naturally spread when the type is printed. The ink trap appears instead of the corners or details deliberately removed from the glyphs. If there were no ink traps, the excess ink would ruin the typeface.

“PR” emblem

Logo Paco Rabanne
In addition to modifying the primary Paco Rabanne logo, the brand also updated the “PR” monogram. Interestingly, the monogram uses different “P” and “R” than the wordmark.