Columbia Logo

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Columbia Logo
Columbia is a famous American brand of sports-outerwear and shoe manufacturers. It was established in 1983 and by today is one of the most popular produces of activewear across the globe.

Meaning and history

Columbia Logo history


Columbia has a minimalist yet very recognizable visual identity. The brand’s logo is composed of a wordmark with an emblem on its left.
The wordmark is written in a bold and modern serif typeface, which is similar to Galliard Bold, an old-style font, created by Matthew Carter. The nameplate features a unique shape of the letter “a”, which left bar is diagonally cut.
The iconic Columbia emblem is called “Bug”. A rhombus, consisting of eight rectangles with rounded corners, is a graphical interpretation of a weave pattern. And is a tribute to the textile industry.
The Columbia emblem was designed in 1978 and is still in use by the company.
Columbia Logo
The color palette of the brand’s visual identity features a bright blue, which is a symbol of professionalism and expertise, at the same time showing a friendly and stable brand.
Sometimes Columbia uses a monochrome combination, depending on the logo placement.