Pinko Logo

Pinko Logo
The brand was created in the late 1980s by its current Chairman and CEO Pietro Negra and his wife Cristina Rubini. It is aimed at the independent, strong, and sexy woman.

Meaning and history

Pinko Logo


The Pinko logo is absolutely minimalist. There is nothing but the five letters forming the name of the brand. The type is simple and utilitarian, yet the sharp arrow-shaped element on the “K” adds a distinctive edge.
The brand also uses a pictogram consisting of the letter “P” in white. The glyph is placed inside a black box. It looks the same as on the primary logo, apart from the color scheme.

Colors

Pinko
While the wordmark is black, the company often pairs is with pink on its official website. Pink is also a popular option for the alternative Pinko logo.