ORA Logo


Originating from China as part of Great Wall Motors visionary expansion, ORA debuted to specialize in EVs. Launched to craft cost-effective, environmentally harmonious automobiles, ORA seeks to meet the escalating global appetite for electric mobility with contemporary design fused with sophisticated tech. ORA’s advent underscores China’s dedication to curbing carbon footprints and spearheading the electric revolution. With a portfolio that melds elegance with performance and user-friendliness, ORA aspires to reach diverse drivers worldwide.

Meaning and history

ORA, an innovative electric vehicle (EV) brand, was established in 2018 under the umbrella of Great Wall Motors, a prominent Chinese automotive manufacturer. The inception of ORA marked a strategic move by Great Wall Motors into the burgeoning EV market, highlighting China’s push towards sustainable transportation. ORA’s journey began with a clear vision: to create affordable, stylish, and environmentally friendly electric cars that appeal to a global audience.

The brand quickly garnered attention for its blend of sleek design, cutting-edge technology, and user-friendly features, positioning itself as a key player in the EV industry. ORA’s lineup, which includes models like the ORA R1 and ORA R2, reflects its commitment to innovation and affordability. The company’s rapid growth and expansion into international markets underscore China’s evolving role as a leader in the electric mobility revolution.

ORA continues to evolve, constantly pushing the boundaries of EV technology and design, aiming to make electric vehicles accessible to a wider demographic, and contributing to a greener future.

What is ORA?
In 2018, Great Wall Motors introduced ORA, China’s innovative entrant to the EV scene. ORA carves a niche with trendy, sustainable, budget-friendly EVs. Advanced tech and green values define ORA, broadening electric car appeal with intuitive design.

2018 – Today

ORA Logo

The logo features an elliptical shape with a contrasting black and white design, conveying a sense of simplicity and modernity. The word “ORA” is spelled out in uppercase, sans-serif letters, showcasing a clean and minimalist aesthetic. The logo’s sleek and contemporary look reflects the brand’s forward-thinking approach to electric vehicles.

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