Olmeca Logo

Olmeca logoOlmeca Logo PNG

Olmeca is a brand of tequila, produced in Jalisco, Mexico. Founded in 1967, it’s been a part of Pernod Ricard Group since 2001. There are currently five tequilas offered by Olmeca: Olmeca Blanco, Olmeca Reposado, Olmeca Gold, Olmeca Añejo and Olmeca Dark Chocolate.

Meaning and history

Olmeca Logo history

1967 – 2014

Olmeca Logo 1967
The original logo is the same as the following designs, save for a few features. Namely: it’s fully yellow; the face is surrounded with a circle; there are two horizontal lines above and below the wordmark; the word ‘tequila’ uses an elegant serif style.

2014 – 2018

Olmeca Logo 2014
Several things were recolored in 2014: the main wordmark turned white; the circle and the space between the lines turned dark red; the head became bronze with black shades. All the yellow parts in general became bronze in this design.

2018 – Today

Olmeca logo

The name Olmeca comes from “Olmec”, the first elaborate pre-Colombian civilization of Mesoamerica. The Olmecs are especially identified with 17 huge stone heads with flat faces and full lips. One of the images of those stone heads – The Head of Mexico – is the Olmeca Tequila logo.

During the last redesign the Olmec head icon was redrawn by Chris Mitchell in a more contemporary and simple way, but still in keeping with the brand’s Mexican legacy.

The brand’s color palette varies depending on the Tequila kind. Olmeca Reposado uses burgundy and gold, while Olmeca Blanco – emerald green with silver.

The Olmeca is a brand with a very rich visual language and it’s logo is a combination of authentic Mexican cues and modern, sleek design.