Olmeca Logo

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Olmeca Logo
Olmeca is a brand of tequila, produced in Jalisco, Mexico. Founded in 1967, it’s been a part of Pernod Ricard Group since 2001. There are currently five tequilas offered by Olmeca: Olmeca Blanco, Olmeca Reposado, Olmeca Gold, Olmeca Añejo and Olmeca Dark Chocolate.

Meaning and history

Olmeca Logo


The name Olmeca comes from “Olmec”, the first elaborate pre-Colombian civilization of Mesoamerica. The Olmecs are especially identified with 17 huge stone heads with flat faces and full lips. One of the images of those stone heads – The Head of Mexico – is the Olmeca Tequila logo.
During the last redesign the Olmec head icon was redrawn by Chris Mitchell in a more contemporary and simple way, but still in keeping with the brand’s Mexican legacy.
The brand’s color palette varies depending on the Tequila kind. Olmeca Reposado uses burgundy and gold, while Olmeca Blanco – emerald green with silver.
The Olmeca is a brand with a very rich visual language and it’s logo is a combination of authentic Mexican cues and modern, sleek design.