Malibu Logo

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Malibu Logo
Malibu is a brand of a coconut flavored liqueur, which has been produced on the island of Barbados since 1893. Malibu is one of the worlds most iconic alcohol brand and a number one coconut-flavored rum in the world. It’s been a part of Pernod Ricard Group since 2005, after the French beverage giant acquired Allied Domecq (who owned Malibu) for $14 billion.

Meaning and history

Malibu Logo


Malibu Rum is an innovative and dynamic brand that invites consumers around the world to share the Caribbean spirit.
The Malibu logo color scheme is inspired by Caribbean sunset and includes different tones of orange, as well as the coconut main color – white for the bottle, and deep brown for the wordmark and the palm trees.
The famous Malibu logo is an image of two palms and sunset with an eyebrow lettering above it. After the last redesign, the Malibu logo has a new bigger and bolder look with lifted palm leaves, sunset colors and a revised horizon.
The icon is beautifully crafted and looks like a jewel and is aimed to protect the free and easy spirit of Malibu. It captures the inspiring moment when the setting sun meets the beach, and the day opens up into an even better time.
The custom typeface is bold and elegant, based on a classic flare serif font, the closest might be Fire Ladder (with generated shadow lines) or Dragon Serial Heavy.
Malibu emblem
The Malibu logo is distinctive and modern and emphasizes the unique MALIBU character.
The Malibu brand aims to stay relevant and top of mind amongst a future generation of consumers. The latest redesign made the brand look and feel more  contemporary and improved its visibility in e-commerce. The ambition was to create an identity that is as clear and direct as the Malibu brand.
The Malibu logo design is vibrant and fresh, it celebrates the brands spirit. Malibu is all about spreading the summer feeling of being carefree and open to good times.
The most popular advertising campaign of Malibu labeled it as “seriously easy going”, with reference to people from the Caribbean. This “island” focus of Malibu stands in some contrast to the fact that it’s named after the town in California.
Through the evolution of its much-loved design and logo, Malibu is seeking to maintain strong brand equity and relevance with millennials, aiming to reinforce its quest to become a global icon of summer.