National Car Rental Logo

National Car Rental Logo
National Car Rental is an automobile rental company from the USA which was established in 1947. Today the agency has more than 2 thousand offices and is one of the most popular rental companies in the country.

Meaning and history

Logo National Car Rental


The National Car Rental logo is composed of a wordmark and an emblem on its right, which is also used as an icon on the websites and mobile applications.
The wordmark is executed in a bold italicized sans-serif typeface, which is similar to Helvetica, but is slightly narrowed. The letters are placed close to each other, but without touching one another.
The National Car Rental emblem is a stylized image of a flag, which is formed by three lines, that are curved in order to create a wave effect.
The company chose a green color palette for its visual identity and there are two different shades of green in the National Car Rental logo, as well as white as an additional color.
emblem National Car Rental
Usually, the white wordmark is placed on a dark green background with the lighter green for the emblem, but sometimes the brand places dark green lettering on the white background. The flag-emblem color remains the same.
Green is the symbol of energy and balance, with the white accents it evokes a sense of loyalty and purity, creating a kind and friendly feeling.
The National Car Rental logo is simple yet memorable and bright due to the right use of intense colors. It is a good graphical representation of a strong and reliable company.