Charter Spectrum Logo

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Charter Spectrum Logo

Charter Spectrum is an American provider of cable tv and wireless internet. The business was founded in 1999 under the name Charter Communications and got the current name in 2014.

Meaning and history

The Charter Spectrum insignia is composed of a wordmark with a small graphical element on its right. The smooth futuristic sans-serif typeface of the lettering is bold and stylish.

The rounded angles and shortened horizontal bar of the letter “T” create a sense of flow, reflecting the quality of the services, provided by the company.

Charter Spectrum Logo

The classic gray color of the inscription illustrates the brand as a reliable and professional. Gray is a symbol of stability and expertise, which tells a lot about the company.

The only bright element of the Charter Spectrum logo is a blue triangle, placed at the end of the wordmark and pointing right. It is a symbol of innovations and progress, the willingness of the company to enter into tomorrow and its energy to do it.

Blue symbolizes security and authority, and in combination with gray, it creates a sense of a strong and influential company.