Brita Logo

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Brita Logo
Brita is the brand of a water-filters manufacturing company, which was established in 1966 in Germany. Today the company has its production facilities in Europe and Asia and distributes its filters in almost 70 countries across the globe.

Meaning and history

Brita Logo history


The Brita visual identity is memorable and meaningful, a perfect representation of the company’s nature and activity field.
The logo, composed of a wordmark and an emblem is executed in a blue and white color palette, where the blue is performed in several shades. It makes the logo look vivid and evokes a happy feeling.
The Brita wordmark in all capitals is written in an elegant serif typeface, with diagonal serifs of the “T”’s horizontal bar. It adds uniqueness and individuality to the logo.
Brita Logo
The Brita emblem is a matrix of 25 solid dots, forming a square. Colored in gradient blue from a dark shade to white moving from the upper edge to the bottom, it shows the water filtration process.
The blue and white color palette of the Brita logo reflects the professionalism of the company, emphasizing its reliability and authority and evoking a sense of confidence and safety.
The Brita logo is fresh and crispy, it is sophisticated and timeless, a great example of visual identity design.