Brita Logo

Brita LogoBrita Logo PNG

Brita is the brand of a water-filters manufacturing company, which was established in 1966 in Germany. Today the company has its production facilities in Europe and Asia and distributes its filters in almost 70 countries across the globe.

Meaning and history

Brita Logo history

1966 – 2010

Brita Logo 1966
The first Brita logo was created in 1966 and featured a bright and delightful combination of the uppercase logotype in an elegant and sleek serif typeface, and an emblem drawn in gradient shades of blue and reflecting the purpose of the brand. The emblem asked a square structure formed by twenty-five circles, which were blue at the top and became light gray to the bottom.

2010 – 2014

Brita Logo 2010
The first redesign of the logo happened only 44 years after the first logo introduction, and not many changes were done. The most visible thing that was refined was the emblem, which got its circles drawn in a three-dimensional way now. So more gradient shades and glossy texture. The logotype gained shadow, which also added volume and dynamics to the brand’s visual identity, and the background was switched from white to light blue.

2014 – Today

Brita Logo 2014
The three-dimensional “drops” of Brita are now placed on white again and the calm yet intense blue logotype in a smooth and sophisticated serif typeface got its shadow removed. The logo looks minimalist yet modern and very professional.

2015 – Today

Brita logo

The Brita visual identity is memorable and meaningful, a perfect representation of the company’s nature and activity field.

The logo, composed of a wordmark and an emblem is executed in a blue and white color palette, where the blue is performed in several shades. It makes the logo look vivid and evokes a happy feeling.

The Brita wordmark in all capitals is written in an elegant serif typeface, with diagonal serifs of the “T”’s horizontal bar. It adds uniqueness and individuality to the logo.

The Brita emblem is a matrix of 25 solid dots, forming a square. Colored in gradient blue from a dark shade to white moving from the upper edge to the bottom, it shows the water filtration process.

The blue and white color palette of the Brita logo reflects the professionalism of the company, emphasizing its reliability and authority and evoking a sense of confidence and safety.

The Brita logo is fresh and crispy, it is sophisticated and timeless, a great example of visual identity design.