National Breast Cancer Foundation Logo

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National Breast Cancer Foundation Logo
National Breast Cancer Foundation is one of the leading American organizations dedicated to fighting with breast cancer and known for its active advertising campaigns and research. The foundation was established in 1994.

Meaning and history

National Breast Cancer Foundation Logo history


The National Breast Cancer Foundation’s visual identity has always been warm and elegant. Before the last redesign, it had an iconic symbol on its logo, which became synonymous to women’s health — the pink ribbon.
However, the foundation decided to change its logo and the new one looks even more beautiful and symbolic. The National Breast Cancer Foundation logo is composed of a wordmark and an emblem on its left.
The wordmark is executed in a classic serif typeface, where the thin lines of all capital letters are balances and strong. The white color of the inscription looks perfect on a deep pink background and created an eye-catching contrast.
The National Breast Cancer Foundation emblem uses the same colors as the nameplate and is composed of a solid white rectangle with an elegant pink plant on it.
symbol National Breast Cancer Foundation
It is a symbol of energy and feminine nature, it is welcoming and friendly, evoking a warm and kind feeling, showing love and care.
The National Breast Cancer Foundation logo is bright and instantly recognizable, it is a sophistication representation of one of the problems women face today, but it gives a positive sense, telling that everything is possible.