Planned Parenthood Logo

Planned Parenthood Logo
If you take a closer look, the Planned Parenthood logo may appear as controversial as the organization itself.

Meaning and history

Planned Parenthood


The icon consists of two elements of a similar structure positioned one in front of the other. From the one hand, these elements can be regarded as two “P’s” (the initials of the organization’s name). From the other hand, it can be a man and a woman.
Also, it can be interpreted as a parent and a child. In this case, it’s interesting that the line of the smaller “p” is cut, not finished.

Typographical part of the symbol

Planned Parenthood symbol
Flexo Bold is the name of the type featured on the logo. On the wordmark, the font looks almost untouched, with only slight customization. For instance, if you take a look at the “e” on the logo, you’ll notice that its end is somewhat shorter than that in the original font.
Keeping this fact in mind, you may also notice many letters both on the source font and the logo have similar “cut” ends. While this is especially visible in case of the “l,” you may notice that the “a” and “d” are also shorter than average.

Interpretations of the emblem

Planned Parenthood emblem
The fact invites a variety of interpretations. Critics will establish a symbolic link with the abortion (Planned Parenthood is the largest single provider of abortions in the U.S.), while supporters will regard it as a broader symbol of anything that has to do with birth control and cite the words of Megan Crepeau of the Chicago Tribune, who called Planned Parenthood the country’s “largest abortion preventer.”

Font

Planned Parenthood logo
What about Flexo Bold itself? The geometric sans serif font family Flexo was developed by Ben Blom in 2011 and released by the Durotype type foundry. According to the company, it’s its most successful font (MyFonts Most Popular Fonts of 2012). Also, the authors claim the main feature of the type is the combination of “mathematical straightforwardness and humanistic refinement.”
This is a squarish font, which is specifically noticeable in the structure of the “o’s” and “d’s.” The font family includes a variety of weights.

Colors

logo planned parenthood
The color dominating the logo is sky blue, while the background is white. If you want to reproduce it, you may try the shade with the following coordinates: hex: #1775C2 or RGB: 23/117/194.
We should also point out that the palette can be slightly different. For instance, the design of the organization’s official website requires a darker hue of blue. Also, here, the palette of the Planned Parenthood logo is reversed: the background is dark blue, while the letters are white.