Myla London Logo

Myla logoMyla London Logo PNG

Myla London is a British luxury lingerie brand established by Charlotte Semler and Nina Hampson. Known for its high-quality and elegant lingerie, the brand experienced a relaunch in 2018 under the ownership of Garry Hogarth and Leila Habibi, both of whom had previously worked with Agent Provocateur. The brand, which has been associated with prestigious stockists like Selfridges, Harrods, and Victoria’s Secret, has made a mark in the luxury lingerie market with its unique designs and craftsmanship.

Meaning and history

Myla London, a distinguished name in the realm of British luxury lingerie, embarked on its journey in 1999, founded by the visionary duo Charlotte Semler and Nina Hampson. This brand emerged as a symbol of elegance and sophistication in intimate apparel, catering to a clientele that values both luxury and comfort.

Nestled in the heart of London’s fashionable Notting Hill, Myla quickly became a beacon of high-end lingerie, known for its intricate designs, exquisite materials, and impeccable craftsmanship. The brand’s offerings were not just lingerie pieces but artistic expressions that celebrated femininity in its most luxurious form.

In 2018, the brand witnessed a significant evolution. Under the new leadership of Garry Hogarth and Leila Habibi, both of whom had previous ties with the renowned Agent Provocateur, Myla London underwent a strategic relaunch. This new phase was marked by an infusion of fresh ideas and a renewed commitment to maintaining the brand’s heritage while steering it towards contemporary trends.

Throughout its journey, Myla London’s creations found their way into the hallowed halls of major luxury retailers such as Selfridges, Harrods, and internationally, through Victoria’s Secret. Each collection released under the Myla banner echoed the brand’s philosophy of blending timeless elegance with modern sensuality.

What is Myla?
Myla is a luxurious British lingerie brand, established in 1999. Renowned for its blend of classic elegance and contemporary style, Myla has carved a niche in the world of high-end intimate apparel, offering pieces that are both aesthetically pleasing and of exceptional quality. This brand symbolizes a fusion of fashion-forward design and the timeless allure of femininity.


Myla logo

The logo presents the name “Chantal Thomass”, crafted in an elegant serif typeface, which speaks of the brand’s sophistication. The word “Paris”, neatly encapsulated within a slender horizontal line, subtly reinforces the brand’s prestigious French origins. The overall design conveys a sense of refined luxury and timeless style, characteristic of the Chantal Thomass identity.

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