Mountain Hardwear Logo PNG
The American company Mountain Hardwear producesw innovative high-tech clothing, accessories and tourist equipment for extreme sports and active recreation. The products of this manufacturer are classified as premium goods. Mountain Hardwear was founded by mountaineers, skiers, and rock climbers – people inspired by the idea of making gear as functional as possible. Its mission is to create the best mountaineering and hiking equipment that can be used in the harshest conditions.
Meaning and History
The history of the brand began in 1993, when another outdoor company, Sierra Designs, was bought by the famous brand The North Face. Purchasing it back was not an option, so it was decided to establish Mountain Hardwear using investor’s funds. The first products in Mountain Hardwear were tents with ventilation, sleeping bags, extended parkas made of membrane fabric with down insulation, and climbing pants. In 2003, Columbia bought Mountain Hardwear, but with the condition of complete non-interference in the company’s affairs. The deal was valued at $36 million and opened up huge sales markets in America and Europe.
What is Mountain Hardwear?
Mountain Hardwear creates high-tech performance sportswear and equipment to empower athletes to live a daring life. The company was founded by mountaineers, skiers, and rock climbers – people inspired by the idea of making gear as functional as possible. It is one of the well-deserved leaders in the world market of specialized products in the outdoor class.
1993 – 2023
The logo has the full brand name accompanied by a screw nut. The name is split between three lines. The top line is adjusted to the left, and the inscription is printed using a sans-serif font with moderate stroke contrast and all caps. The other two lines feature a more rounded font that has a carefree and relaxed feel. The two lines are indented to the right, creating a diagonal line on the left. In the lower right corner, the logo features a graphic, bold screw nut design. The whole emblem is done in a black-and-white color palette.
2023 – Today
The logo looks very similar to the earlier version, which provides brand recognition. At the same time, the designer was able to give it a more balanced and put-together look. The screw nut has been turned sideways and slightly enlarged. The words “Hard Wear” are adjusted to the left, creating a rectangular brand image and leaving minimal empty space. The font for these two lines has also changed as the strokes got smoother and provided a more minimalistic design. It is also worth noting that the top line also got bolder and now features an even stroke thickness for a cohesive feel.
Font and Color
The company used two distinct fonts in the logo. One of them is a sans-serif font with clean, straight strokes and moderate stroke contrast. Later, the font features even stroke thickness. It resembles Rleud SC Bold font and FamiliarPro-Bold font. The other font used in the logo resembles a handwritten, italicized font called Mistral Std font. It was later replaced by a smoother and cleaner font similar to Brother Janu Italic font.
Throughout the years, the color palette remained unchanged. It was predominantly black and had a transparent background. This allowed the design to stand out no matter where it was placed. In addition, black once again proved to be a timeless and universal color. Moreover, this color is associated with the strength and determination of the athletes as well as the tough conditions that the products can withstand.
