In Chrome Hearts stores, one can find various jewelry, home decor, sunglasses, accessories, watches, furniture, and, of course, clothing. The brand is very proud of the fact that it makes literally everything that customers can imagine and wish for. They also had many collaborations with famous people. In addition to style and brutality, the items of this brand also have a very high price, since everything is made from expensive metals, precious stones, and high-quality leather, and also by hand.
Meaning and History
It was founded in 1988 in Los Angeles by Richard Stark, Leonard Kamhout, and John Baumann. They started their business in a Los Angeles garage in early 1983. The company’s first major work was costume design for the film “Chopper Chicks in Zombietown”. It was thanks to this film that the name Chrome Hearts appeared because before the title of the film was finally approved, it had the working title “Chrome Hearts”. In 1994, the partners decided to split up. Richard began running the business with his wife, Lori Lynn, whom he also met through Chrome Hearts. It opened its first boutique in Manhattan, New York, in 1996. Now, the brand has numerous stores around the world.
What is Chrome Hearts?
Chrome Hearts is a high-end brand that produces silver accessories, gold and diamond jewelry, eyewear, leather, clothing, and furniture. It is known for its brutal gothic and rock-n-roll style. The main idea behind its creation was the desire to show the world the elegance and beauty of biker culture.
1988 – Today
The logo has a round form with a banner underneath. It is characterized by its Gothic and edgy aesthetic, thanks to a bold, traditional blackletter font with ornate Gothic details. In the center, it features a stylized cross with pointed ends that resemble a lily flower. The brand name is printed on a banner that wraps around the cross, creating an almost perfect circle. Sometimes, it is also added across the bottom.
Font and Color
The font used in the logo has intricate and sophisticated characters in a classic blackletter style. The characters have a medieval appearance with sharp, angular lines, which reminds of old English script. There are multiple fonts that can be used to replicate the inscriptions, such as Old English Five font, Cloister Black Light font, and Midevil Normal font. The overall look is both rebellious and elegant, reflecting the brand’s identity as a luxury lifestyle brand that unites high fashion with rock and roll influences.
The logo is done in a classic black-and-white color palette. The contrast of black and white can evoke a sense of sophistication and formality. In addition, black can show the rebellious nature of rock and roll and is a predominant color in goth rock. Without the distraction of color, the focus shifts to the intricate details of the logo design.