Chanel Logo

Chanel logoChanel Logo PNG

Chanel is luxury at its best. The most famous fashion house in the world was created in 1910 in Paris, by a legendary woman, Gabrielle “Coco” Chanel. Today the brand, famous for its little black dresses, has not only women’s fashion line, but also cosmetics and sports equipment, and of course, perfume, distributed all over the globe. The yearly revenue of the company is more than 10 billion USD.

Chanel Slogan
  • Be your own hero

  • There’s no thrill like discovery

  • Explore your world; Keep it classy

Meaning and history

Chanel logo history

 

The Chanel logotype is a celebration of the brand’s roots and heritage, which has never been changed since the day of its introduction in 1910. The simple yet bold wordmark in black-and-white was placed on all the fashion items, created by the iconic designer, and stood for elegance, comfort, and chic.

The Chanel logo we all know today is composed of two parts, its logotype and an emblem, which can be used together or separately, but however it is, they make up the most recognizable fashion badge of all times.

What is Chanel?
Chanel is an iconic fashion brand, which was established in 1910 in France. The label, founded by Gabrielle Coco Chanel, is specialized in the design and production of fashion items and accessories for women, as well as jewelry, perfume, make-up, and skincare cosmetics.

Symbol

The iconic Chanel symbol was created at the very beginning of the fashion house, as a reflection of the main Gabriele Chanel principles: comfort, geometry, and clean lines.

chanel-symbol

The symbol is composed of two mirrored and intertwined letters “C”, standing for “Coco Chanel”, enclosed in a thin circular frame. All elements are ideally balanced and have their distinct contours clean and neat, evoking a sense of harmony and perfection in shapes, spacing, and style.

Since 1925 the symbol has been placed on every bottle of the Chanel perfume, and a year later — it became an inevitable part of every fashion house’s collection, which can be seen on prints, bags, and jewelry, with or without its circular outline.

Font and color

The custom Chanel logotype, set in all capitals with bold clean lines, is executed in a traditional sans-serif typeface, which is pretty close to such fonts as Double Porter 3, RoundCut Bold, and ITC Blair’s Pro Bold, but with some of the lines modified.

chanel-emblem

 

The monochrome palette of the Chanel logo can be used both in traditional and reverse versions — with black lettering and emblem on a white background, or white inscription written on black. Both options represent elegance, beauty, and power.coco chanel logo

Logo Earrings

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A great number of Chanel earrings are performed in the shape of or feature the “double-C” Chanel logo. This unique design makes them instantly recognizable.

Logo Necklace

chanel-logo-necklace

There are a variety of Chanel necklace designs, which include the Chanel logo.

Font and Color

The iconic logotype from the primary Chanel badge is set in the uppercase of a bold modern sans-serif typeface with stable characters written in clean lines, straight cuts, and distinctive contours. The closest fonts to the one, used in the Chanel insignia, are, probably, Rexton Bold, Brimstone Display, or Tapas Sans.

As for the color palette of the Chanel visual identity, here the legendary fashion house follows the most common trend in the industry, using a simple and timeless combination of black and white, which looks extremely powerful and elegant on these stable modern shapes of the elements.

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