Travel is becoming more and more affordable and diverse, and that’s why choosing an airline is especially important. After all, comfort, safety, and satisfaction from the flight depend on it.
Every year, world industry experts make all kinds of ratings of airlines – in terms of comfort, punctuality, and pricing policy. Leaders, as a rule, remain plus or minus unchanged. Mostly such ratings are based on passenger surveys – a coverage of several million is taken to make the ratings the most transparent and honest.
Traveling by air is often the most convenient way to cover long distances between cities in the United States. The domestic air system is vast: dozens of competing airlines, hundreds of airports, and thousands of flights every day. The USA is the world’s largest aviation market.
Today we will not make any ratings, but just look at the largest American airlines and their visual identity, because this is one of the main criteria in choosing an air carrier for many people. So, we invite you to fly from the comfort of your own home.
The visual identity of Air Wisconsin looks very interesting in the list of its competitors, as uses a pretty unusual color palette for this industry. The badge is set in a warm khaki and orange scheme, with a stylized lowercase AW monogram written in smooth elegant strokes.
The American Airlines logo is all about national heritage and patriotism. Starting from the red, blue, and white color palette of both the lettering and the emblem, and finishing with the graphical part, depicting a stylized symbol of the USA, the bald eagle — everything here is strong, sharp, and harmonious.
The logo of Compass Airlines is executed in a modern minimalistic manner with the use of interesting color accents. It is a simple and stable black lettering in sans-serif, accompanied by a stylized geometric compass emblem, made of the light-gray “C” and a bright pink triangle pointing down.
The Contour Airlines logo looks very sleek and professional. Executed in a fresh and elegant color palette, the composition uses five different shades of blue and white. The emblem of the air carrier is a stylized propeller in the shape of a plus sign, set on the left from the bold uppercase wordmark with clean contours.
The Delta Airlines’ visual identity is one of the most recognizable on the list. It is a voluminous geometric emblem in two shades of blue, depicting a large pyramid built of two triangular elements with quite a significant distance in between. The emblem is placed above an enlarged uppercase wordmark in a calm and intense shade of blue.
The logo of the GoJet Airlines is super simple and minimalistic, yet evokes a smile and represents the positive sides of the low-cost air carrier. It is a medium-blue sans-serif wordmark, which goes diagonally in the up-right direction, depicting the take-off of the plane.
The Horizon Air logo is very stylish and modern. Based solely on the lettering, this badge doesn’t even need any graphical additions. The main “hero” here is the “Horizon” inscription, written in Sky-blue against a plain white background, using a custom italicized sans-serif typeface with the horizontal bar of the “H” slightly elongated to the left.
The visual identity of Republic Airways is all about simplicity and trustworthiness. The badge of the air carrier is based on clean black lettering in a slanted sand-serif font with traditional shapes of the characters, and a graphical emblem, which is a ring made of seven five-pointed stars in a light shade of gray.
The Spirit Airlines logo is super cool and confident, it could easily be used by a sports company, as has all the brutality and strength in it. The laconic composition has just one element — a bold lowercase wordmark written in thick black bars against a transparent background. The star here is the typeface, with the slightly detached horizontal bar of the “R”.
The logo of the ViaAir company is all about taking off and flying high. Executed in a green color palette, which is a graphical representation of growth and progress, the badge is composed of bold uppercase lettering, where the two parts of the wordmark are separated by a stylized arrow pointing up.
The Alaska Airlines logo epitomizes simplicity and elegance with its sleek, italicized font in a deep navy blue hue. The brand name “Alaska” is rendered in a dynamic and fluid script that evokes a sense of movement and freedom, capturing the spirit of exploration and adventure associated with the airline. The clean and uncluttered design reflects the airline’s commitment to providing straightforward, reliable service. The lowercase “a” at the beginning of both “Alaska” and “Airlines” introduces a friendly, approachable feel, while the strong, bold lettering conveys confidence and stability. The consistent color scheme of blue suggests trustworthiness and professionalism, aligning with Alaska Airlines’ reputation for high-quality service and safety. Overall, this logo is a harmonious blend of modernity and tradition, embodying the airline’s heritage and its forward-looking approach.
The Piedmont Airlines logo features a contemporary and striking design, characterized by its use of bold colors and dynamic lines. The primary element of the logo is a stylized airplane tail, composed of three diagonal blue stripes that convey a sense of speed and upward movement. This graphical element is both a nod to the aviation industry and a symbol of progress and ambition. Below the tail graphic, the brand name “Piedmont” is written in a robust, italicized sans-serif font in a vivid red color, which adds energy and visibility. The red lettering stands out against the blue of the tail graphic, creating a balanced and eye-catching contrast. The overall design of the logo is modern and minimalist, reflecting Piedmont Airlines’ commitment to efficiency and innovation. The use of blue and red also suggests reliability and passion, reinforcing the airline’s dedication to excellent customer service and operational excellence.
The Hawaiian Airlines logo is a beautiful blend of cultural homage and contemporary design, prominently featuring a stylized profile of a Hawaiian woman adorned with a hibiscus flower in her hair. This image is rendered in a gradient of purple and pink hues, symbolizing the vibrant culture and natural beauty of Hawaii. The woman’s serene expression and traditional adornment evoke a sense of hospitality and the rich heritage of the Hawaiian Islands. Accompanying the graphic, the brand name “Hawaiian” is written in a bold, uppercase font in purple, with “Airlines” in a smaller, lighter typeface below. The choice of colors and the elegant, flowing lines of the logo communicate warmth, friendliness, and a deep connection to the island’s spirit. This design encapsulates the airline’s identity as a carrier that offers a unique and welcoming experience, deeply rooted in Hawaiian culture and tradition.
The United Airlines logo is a masterful representation of unity and global reach, encapsulated in a simple yet powerful design. The logo features the word “United” in a clean, bold sans-serif font in blue, conveying professionalism and reliability. To the right of the brand name, a globe is depicted in a modern, geometric style, composed of interconnected lines that form a grid pattern. This globe is rendered in a gradient of blue shades, symbolizing the airline’s extensive network and its ability to connect people and places around the world. The overall design is both contemporary and timeless, reflecting United Airlines’ status as a leading international carrier. The blue color scheme suggests trust, loyalty, and excellence, while the globe graphic reinforces the airline’s commitment to bridging distances and fostering global connections. This logo is a fitting emblem for an airline that prides itself on its expansive reach and high standards of service.
The Ravn Alaska logo is a striking and dynamic design that captures the essence of Alaska’s rugged beauty and the airline’s adventurous spirit. The logo features the brand name “Ravn” in bold, lowercase letters, with “Alaska” written beneath it in a smaller, lighter font. The most distinctive element is the silhouette of a raven in mid-flight, depicted in a sleek, modern style with sharp, angular lines. This raven, a nod to the airline’s name and the wildlife of Alaska, is rendered in a dark grey color, set against a deep red rectangular background that adds a sense of boldness and visibility. The contrast between the grey and red creates a powerful visual impact, while the minimalist design emphasizes clarity and focus. The Ravn Alaska logo effectively conveys themes of freedom, exploration, and a deep connection to the natural environment, aligning with the airline’s identity as a regional carrier dedicated to serving the unique needs of Alaskan communities.
The Frontier Airlines logo is a vibrant and energetic design that reflects the airline’s commitment to adventure and eco-consciousness. The logo features the brand name “Frontier” in bold, uppercase letters in a rich green color, symbolizing nature, growth, and sustainability. The word “Airlines” is written in a smaller, grey font beneath “Frontier,” providing a balanced and cohesive look. The green lettering stands out vividly against any background, ensuring high visibility and instant recognition. The use of green also underscores the airline’s dedication to environmental responsibility and its efforts to reduce its ecological footprint. The overall design is simple yet impactful, conveying a sense of freshness and forward-thinking. Frontier Airlines’ logo effectively communicates its brand values of affordability, friendliness, and a deep connection to the natural world, making it an ideal representation of an airline that champions low-cost travel and environmental stewardship.
The Allegiant Air logo is a cheerful and inviting design that embodies the airline’s commitment to providing affordable and enjoyable travel experiences. The logo features the brand name “Allegiant” in a friendly, lowercase font in a bright blue color, which conveys trustworthiness and reliability. Above the “i” in “Allegiant,” a stylized sunburst graphic is displayed in a vibrant yellow-orange hue, symbolizing warmth, optimism, and the promise of sunny destinations. This sunburst adds a touch of whimsy and visual interest, making the logo instantly recognizable and memorable. The combination of blue and yellow-orange creates a harmonious and eye-catching contrast, reflecting the airline’s focus on customer satisfaction and its upbeat, positive brand personality. The overall design is clean and modern, effectively communicating Allegiant Air’s mission to make travel accessible and enjoyable for everyone.
The JetBlue Airways logo is a sleek and modern design that captures the airline’s innovative and customer-centric approach. The logo features the brand name “jetBlue” in a bold, lowercase font in a deep blue color, which conveys professionalism, trust, and a sense of calm. The unique aspect of this logo is the emphasis on the “Blue,” which is slightly larger and more prominent, highlighting the airline’s signature brand identity. The deep blue hue is associated with reliability and high quality, aligning with JetBlue’s reputation for excellent service and a superior flying experience. The minimalist design is both contemporary and timeless, with a focus on simplicity and clarity. The overall effect is a strong and confident logo that reflects JetBlue Airways’ commitment to providing a top-notch travel experience, characterized by comfort, convenience, and a customer-first attitude.
The Silver Airways logo is a sophisticated and stylish design that reflects the airline’s modernity and premium service. The logo features the brand name “Silver” in a sleek, sans-serif font in a light grey color, which conveys elegance, simplicity, and a sense of calm. Beneath “Silver,” the word “Airways” is written in a vibrant pink color, adding a touch of energy and visibility to the overall design. The most distinctive element of the logo is the circular emblem to the left of the text, composed of concentric circles that evoke the image of a propeller or turbine, symbolizing motion and progress. This emblem is also rendered in a light grey color, complementing the typography and adding a sense of harmony to the design. The combination of grey and pink creates a balanced and eye-catching contrast, reflecting Silver Airways’ brand values of innovation, quality, and a unique customer experience.
The Southwest Airlines logo is a warm and welcoming design that captures the airline’s friendly and customer-focused ethos. The logo features the brand name “Southwest” in a bold, lowercase font in a bright blue color, which conveys trust, reliability, and a sense of openness. To the right of the text, a heart graphic is displayed in a vibrant palette of red, yellow, and blue, symbolizing love, care, and the diverse destinations served by the airline. This heart is a key element of the Southwest brand, emphasizing the airline’s commitment to hospitality and excellent customer service. The overall design is clean, modern, and instantly recognizable, with a focus on simplicity and approachability. The use of bright colors and the heart graphic create a cheerful and positive impression, aligning with Southwest Airlines’ reputation for friendly service and a fun travel experience.
The Elite Airways logo features a sleek and dynamic design that embodies the airline’s commitment to premium service and efficiency. The logo’s primary element is a bold blue swoosh that extends from left to right, evoking the streamlined shape of an aircraft in flight. This swoosh conveys a sense of speed, movement, and modernity, aligning with the airline’s mission to provide fast and efficient air travel. Below the swoosh, the brand name “Elite Airways” is written in a clean, italicized sans-serif font, enhancing the overall sense of forward momentum and elegance. The combination of blue and black colors suggests professionalism, trust, and sophistication, reflecting the airline’s dedication to high standards and customer satisfaction. The minimalist design ensures that the logo is easily recognizable and memorable, making it an effective representation of Elite Airways’ brand identity.
The SkyWest Airlines logo is a robust and authoritative design that reflects the airline’s reliability and expansive network. The logo features the brand name “SkyWest” in a bold, uppercase font in a deep blue color, which conveys trust, professionalism, and a sense of vast skies. The slightly italicized letters suggest movement and progress, while the sharp angles of the font add a touch of modernity and dynamism. Below “SkyWest,” the word “Airlines” is written in a smaller, lighter font, creating a balanced and cohesive look. The deep blue color scheme reinforces the airline’s commitment to safety and excellence, while the strong, clean lines of the logo communicate confidence and stability. This design effectively captures SkyWest Airlines’ identity as a leading regional carrier known for its extensive reach and high-quality service.
The Sun Country Airlines logo is a vibrant and cheerful design that embodies the airline’s commitment to providing a warm and welcoming travel experience. The logo features a stylized sun graphic with bold, angular rays radiating outward, symbolizing energy, warmth, and the promise of sunny destinations. This sunburst is rendered in a bright orange color, evoking feelings of happiness, adventure, and vitality. At the center of the sunburst is a dark blue “S,” providing a striking contrast and ensuring the brand is easily recognizable. Below the graphic, the brand name “Sun Country” is written in a lowercase font, with “sun” in blue and “country” in orange, maintaining the visual harmony. The word “airlines” is written in a smaller, light grey font beneath “country,” completing the design. The overall look is modern, friendly, and eye-catching, reflecting Sun Country Airlines’ focus on customer satisfaction and memorable travel experiences.
The PSA Airlines logo is a dynamic and contemporary design that captures the airline’s spirit of innovation and forward-thinking. The logo features the initials “PSA” in a bold, uppercase font with a gradient of blue hues, symbolizing trust, reliability, and the limitless sky. The letters are slightly italicized, adding a sense of movement and progress. Below “PSA,” the word “Airlines” is written in a smaller, grey font, providing a balanced and cohesive look. A distinctive feature of the logo is the red swoosh that underlines “PSA,” curving upward to suggest a smile and conveying the airline’s commitment to customer satisfaction and friendly service. The combination of blue and red creates a striking contrast and adds visual interest, making the logo memorable and easily recognizable. This design effectively communicates PSA Airlines’ values of excellence, safety, and customer-centricity.
The PenAir logo is an elegant and timeless design that reflects the airline’s rich heritage and commitment to quality service. The logo features the brand name “PenAir” in a flowing, cursive script, rendered in a deep maroon color that conveys sophistication, tradition, and reliability. The cursive font adds a touch of personalization and warmth, suggesting a friendly and welcoming atmosphere. The use of maroon, a color often associated with prestige and quality, underscores the airline’s dedication to providing a superior travel experience. The simplicity of the design ensures that the logo is easily recognizable and memorable, while the elegant script highlights PenAir’s focus on personalized service and attention to detail. This logo effectively captures the essence of PenAir as a trusted and esteemed regional carrier with a strong commitment to customer satisfaction.
The Mokulele Airlines logo is a vibrant and inviting design that captures the essence of the airline’s Hawaiian roots and commitment to a unique travel experience. The logo features a stylized hibiscus flower, a symbol of Hawaii, rendered in a gradient of red and orange hues, evoking warmth, vitality, and the beauty of the islands. The flower is paired with a small airplane graphic that adds a dynamic element and emphasizes the airline’s core service. To the right of the graphic, the brand name “Mokulele” is written in bold, uppercase letters in a bright red color, which stands out vividly and ensures high visibility. Below “Mokulele,” the word “Airlines” is written in a smaller, grey font, providing balance and a touch of modernity. The overall design is cheerful, energetic, and culturally significant, reflecting Mokulele Airlines’ dedication to providing an authentic Hawaiian travel experience.
The Envoy Air logo is a sleek and modern design that reflects the airline’s professional and customer-centric approach. The logo features the brand name “envoy” in a lowercase, sans-serif font in a deep navy blue color, conveying trust, reliability, and a sense of calm. The typography is clean and minimalist, ensuring clarity and ease of recognition. A distinctive element of the logo is the small red accent on the “y,” which adds a touch of dynamism and visual interest while subtly suggesting forward movement. The combination of navy blue and red creates a balanced and eye-catching contrast, reflecting Envoy Air’s commitment to excellence and innovation. The overall design is simple yet impactful, effectively communicating the airline’s values of safety, efficiency, and high-quality service.
The Mesa Airlines logo is a bold and modern design that embodies the airline’s commitment to strength, reliability, and forward-thinking. The logo features the brand name “Mesa” in a striking, uppercase font with a metallic silver finish, giving it a sleek, contemporary look. The three-dimensional effect of the letters adds depth and visual interest, making the logo stand out. To the right of “Mesa,” the word “Airlines” is written in a lighter, thinner font in white, providing a balanced and cohesive appearance. The black background enhances the metallic sheen of “Mesa,” creating a strong contrast and ensuring high visibility. The overall design is powerful and sophisticated, reflecting Mesa Airlines’ dedication to providing robust and dependable air travel services.
The Trans States Airlines logo is a distinctive and authoritative design that reflects the airline’s commitment to professionalism and excellence. The logo features the initials “TSA” in a bold, uppercase font, rendered in a deep blue color that conveys trust, reliability, and a sense of authority. The letters are encased in a sweeping, crescent-shaped graphic that suggests movement and dynamism. To the right of the initials, the full brand name “Trans States Airlines” is written in a classic, serif font in a vibrant red color, providing a striking contrast and ensuring high visibility. The combination of blue and red creates a balanced and eye-catching appearance, reflecting the airline’s focus on safety, efficiency, and customer satisfaction. The overall design is clean, professional, and impactful, making it an effective representation of Trans States Airlines’ brand identity.
The Seaborne Airlines logo is a sleek and modern design that captures the airline’s maritime heritage and commitment to excellence. The logo features the brand name “Seaborne” in a bold, uppercase font in a deep navy blue color, which conveys trust, reliability, and a connection to the sea. The typography is clean and minimalist, ensuring clarity and ease of recognition. Below “Seaborne,” the word “Airlines” is written in a smaller, lighter font, providing a balanced and cohesive look. The deep navy blue color scheme reinforces the airline’s maritime theme and suggests a sense of calm and stability. The overall design is simple yet impactful, effectively communicating Seaborne Airlines’ values of safety, efficiency, and high-quality service.