Allegiant Air is one of the best-known US budget airlines.
Meaning and history
1998
The original Allegiant Air logo featured the rising sun in blue and white with sharp triangular rays. The lettering “Allegiant Air” in a handwriting-inspired script could be seen below.
2003
The small white sun was colored yellow and orange. The company name now featured a better-legible and more generic sans. The word “Allegiant” was bolder and featured a more saturated shade of blue than “Air.”
2010
Both the large and small suns have grown yellow. The word “allegiant” grew bolder, while the lettering “Air” disappeared altogether.
