Spirit Airlines Logo

Spirit Airlines logoSpirit Airlines Logo PNG

Spirit Airlines, Inc. is an ultra-low-cost carrier airline with its headquarters in Miramar, Florida, US. Its operating bases are located in over five cities, including Atlantic City and Chicago–O’Hare.

Meaning and history

Spirit Airlines Logo history
Spirit Airlines is one of the largest lowcosters in the United a states, which operates domestic and international flights and is based in Florida. The 83 destinations of the company with a fleet of 194 aircraft are mainly concentrated in the North and South America. The company was established in 1983 under the name Charter One Airlines, with the first flight happening only seven years after, in 1990. Its current name the air carrier got in 1992.
Since 2022 the low-cost air carrier has become the main interest for Jet Blue Airways Corporation, which finally acquired Spirit Airlines for 3,8 billion USD, which gave the lowcoster its second breath.

What is Spirit Airlines?
Spirit Airlines is the name of one of the largest American low-cost air carriers, which began flying in 1980. Its main hubs are Atlantic City, Fort Lauderdale and Detroit airports. The airline is not a member of any aviation alliance, its fleet includes 119 Airbus aircraft of different modifications in a single-class configuration.


Spirit Airlines Logo 2002

While the history of the airline started in 1980, the earliest Spirit Airlines logo was pretty generic. We cannot say the same about the design introduced in 2002. It looks unusual and memorable. The company name is written across a wall built up of blue bricks. The gradient adds some dimension and softens the square shapes.


Spirit Airlines Logo 2007

The brick design is replaced by an easier-to-grasp logo. Both the words in the name of the company are italicized, although the types are different. The red accent seen in the previous emblem is still there – it has taken the form of a red curve on the letter “r.”

While both the word “Spirit” and the word “Airlines” are lowercase, the former is by far larger and more visible. The type combines square angles with the bold curve of the “r.”


Spirit Airlines logo
The Spirit Airlines logo has grown even simpler. It is now black-and-white. The word “Airlines” has disappeared.
The lettering “Spirit” looks the same as in the previous wordmark, except for the color.

Font and Color

The bold italicized lettering from the primary logo of the Spirit Airlines company is set in the lowercase of a heavy geometric sans-serif typeface with the modify contour of the letter “R”. The closest fonts to the one, used in this insignia, are, probably, Neue Helvetica Pro 83 Extended Heavy Oblique, or Sequel 100 Black 76.
As for the color palette of the Spirit Airlines visual identity, it uses just one shade — plain black, which is a symbol of timelessness, elegance and professionalism, showing the strongest sides of the company, which include stability, confidence and responsibility.


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