Hawaiian Airlines Logo

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Hawaiian Airlines Logo
The flag carrier in the U.S. state of Hawaii is based in Honolulu, Hawaii. It commenced operations in the fall of 1929.

Meaning and history

Hawaiian Airlines Logo history


The colorful scenery and exotic way of life were the primary sources of inspiration behind the Hawaiian Airlines logo. The design is dominated by a stylized side view of a Hawaiian woman with a flower in her hair (apparently, a Hibiscus, which is the flower of Hawaii).
The word “Hawaiian” features a highly legible yet unique type. Among its distinctive features are the unusual middle bars on the “A’s.”
The palette probably echoes that of the official flag of Hawaii, although the shades are not exactly the same.