Mattel Logo

Mattel LogoMattel Logo PNG

Mattel is the name of a toy manufacturing company, which was established in 1945 in the United States. The company, named after its two founders, owns several toy brands and is considered to be one of the world’s leaders of its segment.

Meaning and history

Mattel Logo history

1945 – 1955

Mattel Logo-1945

The original Mattel logo was created in 1945 and had nothing in common with the bold and bright badges we are used to seeing now. It was a delicate and tender stylized rounded inscription placed on a light cream background. The letters featured the same color as the badge itself and a thin black outline, which got a bit thicker on the inner parts of the letters capitalized creating an illusion of a shadow and adding some volume to the wordmark.

1955 – 1961

Mattel logo 1955
The following emblem looks like a black round label with many small tips dispensed along the edge. Inside, there is the company’s contemporary name, written in white, capital letters (‘Mattel Inc. Toymakers’). Plus, they’ve put an image of a boy in the very middle. This boy is wearing a crown and sitting on top of a big letter ‘M’.

1961 – 1969

Mattel Logo-1957The gray and white color palette of the original Mattel logo was a reflection of the traditional approach and value of quality. It was a delicate and timeless logo, which is very precious to the company.

1969 – Today

Mattel Logo-1969
The redesign of 1969 brought a new red and white color palette to the Mattel visual identity. The black star-seal turned scarlet red and the only element placed on it was now a diagonally oriented white “Mattel” inscription in the uppercase, executed in a bold and strict geometric sans-serif typeface.

2019 – Today

Mattel Logo

The 2019 logo is based on the shape of the original one. Though the color palette was dramatically changed. The scarlet red circle with the diagonally placed white wordmark is now the symbol of a famous toy brand.

The Mattel inscription in all capitals is executed in a strict sans-serif typeface. Its white letters are perfectly balanced in terms of size and spaces and the diagonal placement of the wordmark adds playfulness and energy to the emblem.

The bright and full of energy Mattel logo represents a powerful company, which values its legacy and history. It is a timeless example of a visual identity design — bold, brave, yet minimalist.