MTV Logo

MTV Logo

For most of its history, the MTV logo remained unchanged. It was only in 2009 that minor alterations were introduced.

MTV Logo Meaning and history

MTV Logo history

Before MTV was actually launched, it was called The Music Channel and used another emblem. The insignia could be recognized by the characteristic “M” letter, “holding” a note. It was made by Manhattan Design in spring 1980.

MTV logo 80s

logo MTV

The very first MTV logo was introduced on August 1, 1981. It looked very much like the one that is used now. The visual center of the emblem was the characteristic 3-dimensional letter “M”. Over it, there were characters “TV” given in a creative typeface resembling handwriting. Also, in many cases the “Music Television” caption could be seen below the wordmark.

Current MTV emblem

MTV emblem

In 2010 the MTV logo was given a facelift. The modifications were quite subtle, so much of the audience probably have not even noticed them. However, if you take a closer look, you will definitely see that the letter “M” in the 2010 version is wider, so there is much more space inside.

This was made with the purpose of placing different images inside the logo. In this way, the channel can create as many custom logos as it wishes, modifying the emblem according to its visual context. This design trend, which can be described as a part of the “flexible identity” concept, is gaining more and more traction over recent years. This version of the emblem was designed in-house.

Font of the MTV Logo

Font MTV Logo

There are two typefaces featured in the current version of the MTV logo. The one used for the letter “M” is very wide and three-dimensional, while the “TV” inscription is given in a customized, creative type.

Color of the MTV Logo

Color MTV Logo

In addition to the standard black-and-white color scheme, the wordmark is often given inside a yellow box. The choice of the color palette depends on the visual context.