Marella Logo PNG
Marella is an Italian luxury fashion brand, which was established in 1988. The brand is a part of Max Mara Group and specializes in high-quality women’s clothing and accessories. Today the brand has its stores all over the globe and is known for its feminine and glamorous style.
Meaning and history
The text-based Marella visual identity is a perfect example of the luxury fashion brand logo design. The Marella logo always consisted of a single wordmark, executed in a monochrome color palette, but after the latest company’s redesign, it became stronger and fancier.
The brand’s icon is a black letter “M” with its two pointed pearls placed inside a white square. It looks strong and recognizable, reflecting a powerful brand with values of design and quality.
1988 – 2016
The original Marella logotype in all capitals was executed in a sleek serif typeface which is similar to the Didot font family. It looked elegant and timeless, but the brand wanted to show their new approach to fashion and created a new visual identity, a second wind.
2016 – now
The current Marella logo is composed of a black wordmark in all capitals, which is executed in a modern sans-serif typeface with pointed angles and distinct straight lines. The inscription is placed on a white background and looks contemporary and sharp.
