Carter’s Logo

Carter's Logo
Carter’s is a kids’ fashion label, which was established in 1865 in the USA by Willian Carter. Carter’s sells its items in numerous retail stores across the globe and through the website.

Meaning and history

Carter's Logo


Carter’s is mainly known for designing apparel for newborns and toddlers. And the brand’s visual identity is bright yet evokes a sense of tenderness and care.
The Carter’s logo is composed of a wordmark, which is written in all the lowercase lettering, using a modern sans-serif typeface with full and rounded lines.
The bright blue color of the nameplate looks fresh and friendly, representing the experienced and trustworthy brand, which wants their little consumers to get the very best.
Carter's emblem
There is also a tagline under the wordmark, “ babies and kids”. Written in the same typeface, the inscription also features only lowercase letters. The light green color of the tagline is a symbol of a new life, nature, and energy.
The Carter’s logo is bright and crispy. Despite its simple shapes, it evokes a kind and playful feeling yet shows the brand as professional and confident. It is a perfect choice of the color palette for the kids-wear brand.