LucasArts Logo

LucasArts logo

LucasArts is an American entertainment company, which was established in 1982. The company, founded by George Lucas, is known for its video-games and films, based mainly on Starwars and Indiana Jones franchises. The company is a part of Disney since 2012.

Meaning and history

LucasArts Logo history

The iconic LucasArts logo was designed in 1991. Before its creation, the company used a strict wordmark, executed in monochrome and placed inside a black and white rectangle.

The famous “Gold Guy” emblem, created in 1991, depicted an abstract scratch of a human GM with his hands up and an arch with 5 rays above him. The figure was colored gold and placed on a big letter “L”, where the “LucasArts” lettering was lo-cated.

The original version featured “L” in purple, which was later changed to blue. There was even an attempt to make the “L” three-dimensional, but that version didn’t live long.

In 2005 the LucasArts logo was redesigned again. The signature emblem remains, but gets a refined contour and now is placed above the wordmark, on a white back-ground.

The LucasArts nameplate in all the capitals is executed in an elegant serif typeface with the lower edge of the lettering slightly arched, which harmonized the arch of the emblem.

LucasArts logo

The yellow and black color palette of the LucasArts logo is fresh and sophisticated. This color combination represents the creative and powerful company and makes its logo timeless.