Lonely Planet Logo

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Lonely Planet logoLonely Planet Logo PNG

Lonely Planet is the name of one of the most famous travel publishers in the world, which was established in 1972 in Australia. Today there are not only printed books but also various mobile applications and video materials are being created by the company.

Meaning and history

Lonely Planet logo


The visual identity for Lonely Planet was designed in 1972 and has never been changed since that time, as its minimalist design perfectly represents the company’s mood and purpose and is instantly recognizable by people all over the globe. So why change something that does its work on 100%.
The Lonely Planet logo is composed of a bold wordmark, written in the lowercase and a thin delicate circle, placed in the central part of the inscription. The circle here stands for the planet, unity, and togetherness, also being the eye-catching element of the visual identity.
As for the lettering itself, it is executed in a bold sans-serif typeface with sleek rounded lines and straight lay cut edges of the letters. There is not much space be-tween the symbols, so the letters in each word are glued to each other, which only adds to that mood of unity.
The typeface of the inscription I’d pretty close to such fonts as Harry Fat and Sinn Bold, which are solid and modern fonts with a special recognizable character.
The blue and white color palette of the visual identity here stands for the reliability and professionalism of the company, which provides people worldwide with educational and useful information on traveling and geography. Blue is a symbol of expertise and experience, and these are the two most important qualities in the Lonely Planet field.