Lauren Ralph Lauren Logo

Lauren Ralph Lauren Logo
Lauren Ralph Lauren is one of the core lines introduced by the Ralph Lauren Corporation, an American fashion company founded in 1967. It is considered a sub-premium brand.

Meaning and history

Lauren Ralph Lauren Logo


The current Lauren Ralph Lauren logo plays on the contrast between two typefaces. The first line features the word “Lauren” in the same font as it can be seen in the primary Ralph Lauren logo (the logo of the parent brand). It is rather elegant and has stylish serifs.
In comparison with it, the type used for the lettering “Ralph Lauren” below is more utilitarian. The serifs have disappeared – there is no place for excessive decoration.