Ralph Lauren Logo

Ralph Lauren Logo

The Ralph Lauren logo is an example of an emblem that has stood the test of time. Unveiled in 1974, it has hardly changed since then.

Meaning and history Ralph Lauren Logo

Ralph Lauren Logo

Although the history of the Ralph Lauren brand started with men’s ties in 1967, in fact it was the polo shirt introduced in 1972 that provided it a prominent place in the history of fashion. The logo featuring a polo horseman could be first seen in New York newspapers in 1974. Very soon it started to appear on clothes of the line, too.

Current symbol Ralph Lauren

symbol Ralph Lauren

The center of the Ralph Lauren logotype is the iconic image of a polo player on a horse. He is holding his club high, as if preparing for a stroke. From both sides of it, the name of the company in an all-cap font is placed.

Variations of the emblem Ralph Lauren

emblem Ralph Lauren

Although the standard, official Ralph Lauren logo has always been the same, the company may omit some of the design elements depending on the type of the apparel the emblem appears on. Formal clothes (suits, for instance) typically do not bear the polo player emblem as it does not go too well with this style. The range of casual or sporty clothes, by contrast, is an excellent way of displaying the famous logotype. However, the wordmark itself, in this case, may seem excessive, so it is removed.

Font of the Ralph Lauren Logo

Font Ralph Lauren Logo

The wordmark features a customized Roman style font. The serif font comprises thick and thin strokes. This choice can be partially explained by the fact that the brand managers wanted the label to appear more traditional, established in spite of its relatively young age.

Color of the Ralph Lauren Logo

Color Ralph Lauren Logo

Black, which is the official color of the emblem, emphasizes the brand’s core characteristics: simple, elegant, classic. However, when the emblem appears on the clothes, the color may be changed so as to retain visual harmony. Also, the logotype cannot use several colors at once, it is always monochromatic, no matter what color it is.