Salomon Logo PNG
For most of its history, the logo of Salomon, a French sports equipment brand, was based on a large “S,” which has been used in combination with the full name of the company, or as the initial of the name, or on its own. The way the “S” looks has been altered multiple times.
Meaning and history
Salomon is a brand about sports, activity, and movement, and both versions of its logo, created throughout the company’s history, brilliantly reflect its purpose and character, staying simple yet strong, serious, and reliable.
1947 – 196?
The earliest Salomon brand logo was designed in 1947 and featured a very complicated composition of lettering, graphical elements, and the main signifier, the emboldened and enlarged capital “S” in a geometric serif. The letter was accompanied by an uppercase sans-serif lettering with the words separated by the snowflakes and a drawing of a tender angle on the left.
196? – 1976
In the 1960s the Salomon logo was significantly altered. The new badge looked strong modern and laconic with the white geometric “S” inscribed into a solid black square and underlined by a black uppercase “Salomon” wordmark in a brutal and stable typeface.
1976 – 198?
The redesign of 1976 has strengthened both the “S” and the full-name lettering by emboldening and contours of all elements. The emblem was now set in black lines against a white background without any framing. As for the lettering part, the capital characters were now glued to each other.
198? – 1996
Another version of the Salomon logo was introduced in the 1980s. This time the emblem was removed from the composition, and the wordmark was rewritten in a slanted sans-serif with softened contours of the characters and slightly extended shapes. This style of the logotype inspired several future redesigns.
1996 – 2012
The original Salomon logo was composed of a smooth and stylish emblem, placed above the bold wordmark, executed in a custom sans-serif typeface, which had its thick smooth letters slightly italicized, making the brutal mood of the logo more friendly and welcoming.
The Salomon emblem depicted a stylized swirl, composed of two smooth curved lines with thickened rounded ends in the middle, and sharpened tails on the outside.
The monochrome color palette of the brand’s visual identity reflected its professionalism, determination, and strength, making the whole composition timeless and elegant.
2012 – 2022
The redesign of 2012 completely changed the original composition of the Salomon logo, though the character and mood remained the same, as the brand’s new emblem resembled the first letter of the logotype from the previous design.
The stylized white “S” is placed inside the black solid square with rounded angles and softened lines. As for the lettering, it’s typeface was replaced by a custom and distinct sans-serif font with thick lines and rounded shapes. The lowercase letters of the inscription soften the look of the logo, making it modern and recognizable.
2020 (unused)
In 2020 a new version of the logo was created for the brand, but stayed unused. The slanted lettering came back, fully repeating the typeface from the badge, designed in 1996. The graphical part was also based on that version but with a more ornate swirl medallion, featuring a black “S” in the middle and two black lines coming out of it and merging into a frame of the same thickness.
2022 – Today
The redesign of 2022 has introduced the simplest and probably strongest logo of the Salomon brand. It is just an uppercase sans-serif lettering, executed in a geometric typeface with a slight inclination of the characters to the right, straight cuts of the bars, and softened angles of some elements.
