Kraft Heinz Logo PNG
Kraft Heinz is one of the biggest names in the food and beverage sector. It is the third-biggest food and beverage conglomerate in North America. The Kraft Heinz Company is focused on manufacturing and supplying condiments, packaged meals, and convenience foods. The business has three key markets: Canada, United States, and international.
Meaning and History
Two renowned American food companies merged to become the Kraft Heinz corporation. Both businesses were founded in the US more than a century ago. Henry John Heinz established Heinz in 1876. In 1909, James L. Kraft founded Kraft as a door-to-door cheese vendor. In 2013, Berkshire Hathaway initiated the merger by claiming significant ownership in the Heinz Company.
What is Kraft Heinz?
Kraft Heinz is an American multinational corporation that manufactures food and beverages. Many well-known brands and items are part of its vast product line. Heinz ketchup, Kraft mac and cheese, Oscar Mayer meats, Philadelphia cream cheese, and a plethora of other goods and condiments are recognized by most people.
2015 – Today
The logo features all capital letters. They were done in a unique, rounded sans-serif font, which produced a pleasing and eye-catching visual balance. At the same time, there is a defined break between the two parts of the name. It is achieved by using different, contrasting colors as well as making the second part italicized. Red and blue together create a color scheme that is reliable and stimulating. This color combination exudes strength and dependability, which makes it a desirable option for logos.
Font and Color
There are many meanings that the red color carries. In the Kraft Heinz logo, the red is meant to stimulate an appetite and grab attention. It is a color of passion, strength, and energy, which is what many brands desire to portray. There is also a blue that creates an image of a trustworthy and reliable company. When it comes to food and beverages, these characteristics are especially important as they directly relate to health.
The “Kraft” part of the name uses a simple, sans-serif font that resembles SST Paneuropean Heavy by Monotype. The second portion of the name is printed using a very stylish, cursive font similar to Tombola by RMU. A combination of two different fonts creates a nice contrast and adds interest to the overall look.
