Kotex Logo

1 Star2 Stars3 Stars4 Stars5 Stars
Loading...

Kotex Logo
Kotex is one of the most recognizable and favorite feminine care brands in the world. Kotex was launched in 1920 by Kimberly-Clark, a consumer products corporation with its presence in more than 80 countries.

Meaning and history

Kotex Logo


The Kotex logo is an example of minimalistic approach to design. A wordmark in bold custom typeface and a monochrome color palette — that’s it. But it looks really stylish and sharp.
The letter lines are elegant and at the same time playful, the letter “T” looks a little shy, standing between confident “O” and “E”.
Being place on the packaging, the Kotex logo is usually complemented by a red graphics — a lipstick or a flower, with gives it a fresher and more contemporary look.
The Kotex brand combines design and technology and supports women in their constant striving for femininity. The brand won when moved Kotex out of the sanpro segment, making it more about personal care and joy of being female.