Kickstarter Logo

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Kickstarter Logo
Kickstarter is a famous crowdfunding online platform, which was created in 2009 in the United States. For 10 years of its operation, the platform received almost 5 billion USD on various projects. The company is based in New York and has more than 29 million users worldwide.

Meaning and history

Kickstarter Logo history

The Kickstarter visual identity is text-based. Its logotype executed in an extra-bold typeface is well recognizable across the globe due to the use of super bright color.
The Kickstarter wordmark in all capitals is written in a rounded sans-serif typeface, which is similar to Frankfurter Normal and RNS Baruta Black. The extra-thick letters of the inscription are smooth and solid with no spaces left inside, but enough between the letter lines.
The bright green color of the Kickstarter logo is a symbol of a new life, which the online service gives to artists all over the world and their projects.
Kickstarter Logo
Green also symbolizes energy and longevity. And the platform fully demonstrates these two qualities.
The Kickstarter logo is modern and remarkable. It evokes a happy and playful feeling, yet it shows a stable and professional company with huge expertise in funding and innovations.