James Madison Dukes Logo

James Madison Dukes Logo
The old logotypes of the athletic teams representing James Madison University in Harrisonburg, Virginia, featured their mascot, the bulldog called Duke Dog. The current James Madison Dukes logo is purely typographical.

Meaning and history

James Madison Dukes logo history


From 1986 to 2013, the emblem went through three modifications. They were rather subtle, though, and did not touch its core.
In 2017, the university made a more decisive step and removed Duke Dog from the emblem altogether. Now, the James Madison Dukes logo features only the letters “JMU” in gold with purple trim.

James Madison Dukes basketball

James Madison Dukes basketball logo
JMU men’s baseball team has competed in the NCAA Division I Tournament five times. They played in the 1976 NCAA Division II Tournament. The Dukes have made five appearances in the National Invitation Tournament, two appearances in the CollegeInsider.com Postseason Tournament, and one appearance in the College Basketball Invitational.
James Madison University sponsors the longest-running women’s basketball program in the US (since 1920).

James Madison Dukes baseball

James Madison Dukes baseball
The Dukes are coached by Marlin Ikenberry. The university’s program started in 1970. They play their home games at Eagle Field at Veterans Memorial Park.