San Francisco Dons Logo

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San Francisco Dons Logo
The 17 athletic teams representing the University of San Francisco compete in 11 sports, including football, baseball, and basketball.

Meaning and history

San Francisco Dons Logo history


If you want to see a perfect example of a cluttered design, take a look at the San Francisco Dons logo used between 1982 and 2000. The emblem could be divided into two parts. On the top, there was the lettering “USF DONS” given in two lines. The “S” was larger than the other two letters on the line, “U” and “F,” which slightly damaged legibility and looked a bit like a meaningless disproportion. The “O” was wearing a mafia boss mask.
Below, the skyline of San Francisco could be seen, and there was the Golden Gate Bridge on the forefront. The problem was that the abundance of details did not let you grab the image as a whole. Also, the letters overlapped with the picture, which also created the illusion of visual noise.
The following emblem (2001-2011) was by far cleaner. There were the letters “USF” with a saber going through the “S.”
The current version of the San Francisco Dons logo was adopted in 2012. Here, you can see a large “U” with the letters “S” and “F” inside it. The “U” is golden – the color that has probably been inspired by the Golden State. The other two glyphs are dark green.