Jagermeister Logo

Jagermeister Logo
Jagermeister, the most known product of the German company Mast-Jägermeister SE, is a digestif prepared out of more than 50 herbs and spices.

Meaning and History logo

Jagermeister logo history


The official explanation of the logo is based on the legend of the hunter Hubertus from Toulouse, who lived in the second half of the 7th century. Hubertus was a very greedy hunter until once he met an enormous white stage with a glowing cross between its antlers. The hunter realized that the creature was a sign from God. Hubertus gave up hunting altogether and became a missionary. The second part of his life was devoted to the church. He died as Bishop Hubertus of Liege in 727. From that time on, he has been considered the patron saint of hunters.

Old logo interpretation

Old Jagermeister Logo
For a long time, many people supposed that the product’s logo symbolizes the exclamation “Oh dear God.” They claimed that the circle stood for “O(h)”, the stag was the “dear,” while the cross represented God. Now that you know the company’s official legend, you may see how far this explanation is from it. Moreover, chances are that the old interpretation was originally invented as a joke.
We can’t help but point out that the Jägermeister logo bears an uncanny resemblance to the logotype of the Milwaukee Bucks sport club.

Symbol evolution

Symbol Jagermeister
The logo has stayed rather consistent in its overall design. The earlier version had the cross placed in a yellow shape looking very much like a light bulb, so it’s hardly a surprise this part of the design was eventually replaced by a more abstract depiction of glow.

Current emblem

emblem Jagermeister
The noble stag that is the visual center of the logo has a golden cross between its antlers. The name of the product is placed on a banner below.

Font

The Gothic lettering in the Jagermeister logo seems to be hand-drawn. Such types as Wilhelm Klingspor Gotisch, KochFraktur-Regular, and Deutsche Schrift Schmal are very close but no match.