Intersport logo

Intersport logo
The logo of InterSport is well known to fans of an active lifestyle around the world. We owe the actual introduction of elements of sports life in everyday life to this chain of stores.

Logo History

Intersport logo history


During its existence, the InterSport logo has been adjusted several times. The brand colors were preserved, but the image changed. The current harmony of movement, the combination of incompatible elements, was not achieved immediately.

Symbol

Symbol Intersport
The main symbol of the InterSport logo is the balance that the ball reaches on the way either from the hill or from an uneasy climb. Equilibrium, the duration of which is one moment, after which a new movement follows.

Emblem

Emblem Intersport
The very logo of InterSport is a rectangular space without a special background color. The basis of the logo, a stylized track or a springboard on which the ball is frozen in instant balance – the image seems to be the embodiment of an interrupted movement for a second, another name is life itself.

Color/Background

Color Intersport logo
The logo is solved in two colors, not counting the white background – it is the red color of the upper segment and the blue color of the lower one. The “mountain” or track from which the ball rolls or is to be climbed is embodied in a stable blue color, while the ball is mobile and dynamic by nature – red.