Infinity Ward Logo PNG
Infinity Ward is the name of a video-games developing company, which was estab-lished in 2002 in the United States. The company became famous after the release of Call of Duty, and by today has created a series of 7 games.
Meaning and history
The end of the 1990s and beginning of the 2000s was a truly intense period for the video gaming industry. This is when many new studios were opened both in the United States and Europe. But not many have survived, and not many reached success. This is what happened to a small company called “2015”, which lost a part of its employees in 2002. Those who left have founded their own company called Infinity Ward, headed by Jason West and Vince Zampella.
Activision CEO Bobby Kotick followed the labor market closely in search of a studio that could undertake the creation of a potential “killer” of the Medal of Honor series. He decided to invest in the newly formed company, and he did not go wrong.He financed the creation of the future Infinity Ward project and gave the developers full creative freedom. After a while, Bobby bought a 30% stake in Infinity Ward for 1.5 million USD.April 8, 2003 Activisionofficially announced “Call of Duty”.
What is Infinity Ward?
Infinity Ward is the name of one of the most famous video game development companies in the world. The company was founded in 2002 in the United States, and became famous for creating one of the most legendary video games in history, “Call of Duty”.
2002 – 2003
The original Infinity Ward logo was designed in 2002 and there were two versions: with and without the emblem. The logotype, created in 2002 is still in use today, as for the emblem, it was slightly modified, but not much.
2003 – 2013
The Infinity Ward logo from 2003 introduced a new look — a monochrome wordmark set in the right from the emblem in white and black, with the letter “I” in the lowercase written in bold Ted lines and being a central part of the emblem. The “I” was set in the middle of the composition, stormed by several orbits, drawn in white and outlined in black. The rest of the inscription was set in the same white and black color palette.
2013 – 2016
The redesign of 2013 switched the colors in the emblem, keeping the “I” in red, but drawing the orbits in gray now. As for the logotype, it repeated the one from the previous version but had thinner outlines and straighter contours, with distinct and traditional ends and angles of the lines.
2016 – Today
The Infinity Ward visual identity is composed of a logotype, which is often used alone, and an emblem, placed at the beginning of the lettering.
The inscription in all the lowercase letters is executed in an extra-bold italicized sans-serif typeface, where all the letters are solid and balanced. It looks futuristic and powerful and the signature emblem only adds to this feeling.
The red Infinity Ward symbol is a circular image, composed of three orbits with two bold circles on them. In the first version of the brand’s visual identity, the emblem was drawn in its or light gray, emphasizing on the letter “I”, which was colored red.
Today the red emblem in thin delicate lines is placed behind the lettering and the bold black “I” and “N”, cover almost half of it.
The red and black color palette of the Infinity Ward logo represents a powerful and dynamic brand, which values progress and is energetically moving forward day by day.
Font and Color
The heavy lowercase lettering from the Infinity Ward primary badge is set in an extra-bold italicized sans-serif font with stable and strong characters. The closest typefaces to the one, used in this insignia, are, probably, Quandor Ultra Oblique, or Avionic Condensed Black Italic, but with the contours of the elements softened.
As for the color palette of the Infinity award visual identity, it is based on a dark and dramatic combination of black and burgundy, which is closer to brown. This scheme represents a confident and determined company , and evokes a sense of professionalism and progressiveness.
