Imodium Logo PNG
Imodium (Loperamide) is an antidiarrheal medicine used to treat diarrhea. The drug works by binding to certain receptors in the intestine and slowing down intestinal peristalsis, which reduces the amount of stool and improves the consistency of the stool. Imodium helps to reduce the frequency and intensity of diarrhea and reduces the risk of dehydration during prolonged diarrhea.
Meaning and history
Imodium is the trade name of a medicinal product whose active substance is loperamide hydrochloride. It is an antidiarrheal medicine used to treat and reduce the frequency of liquid stools in adults and children over 12 years of age.
The drug is also known as Loperamide, but Imodium was invented first: scientists developed its formula, conducted preclinical and clinical trials, and obtained a patent for the drug. And then, when the patent expired, it became possible to manufacture it and other companies, only under a different name and with a slightly different composition from the original. The difference lies in the list and dosages of excipients.
Its main active substance is loperamide hydrochloride. It is used to treat infectious and inflammatory diseases of the intestine. Imodium is also considered to be an agent that inhibits peristalsis.
The invention of its formula dates back to 1973, at the same time Imodium was patented. All this took place in the United States. Today, the drug is known all over the world and is widely used in the treatment of stomach disorders in adults and children.
What is Imodium?
Imodium is the name of an over-the-counter pharmacological drug that belongs to the category of antidiarrheal drugs. It is widely used in diarrhea of various origins as symptomatic relief. The brand belongs to Johnson & Johnson International Corporation.
In terms of visual identity, Imodium is quite modest and simple, however, this is the best way to represent the medication, as its badge evokes a sense of safety, professionalism, and confidence.
The 1970s – ????
The original Imodium logo was a bit more complicated than the current one. It was a diagonally oriented lettering in a custom sans-serif typeface, accompanied by a delicate graphical element, depicting the silhouette of a human’s upper body. Both elements were set in blue, but the wordmark featured a solid medium-dark shade, and the emblem was executed in lighter gradients.
???? – Today
After the redesign, the Imodium logo became more modern and stable. Now the name of the medication is written in a straight line, using a bold full-shaped sans-serif typeface with slightly softened contours of the title case characters. The inscription is set in solid blue, with just the “O” having a swirl-like turquoise pattern on it.
Font and color
The bold title case lettering from the primary Imodium logo is set in quite a creative sans-serif typeface, with slightly diagonal negative space in some of the characters. The closest commercial font to the one, used in this insignia, is probably, Namata, with some minor modifications.
As for the color palette of the Imodium visual identity, it is based on a calm and deep shade of blue, which evokes a sense of stability, safety, and trustworthiness, and some gradients of turquoise, which add a feeling of motion and progress to the combination.
