Durex Logo

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Durex Logo

Durex is a British condoms brand, founded in 1915 and originally developed and produced in the United Kingdom by SSL International. SSL International was sold to the company Reckitt Benckiser in 2010. It is one of the best-selling condom brands across the world, with 30% of the global market.

Meaning and history

Durex Logo

Durex is a brand used for various products around the world but is known primarily as the brand of condoms.The name was licensed in 1929 by The London Rubber Company and it is an acronym for “DUrability, Reliability, and EXcellence”.

The Durex logo is a rectangle with rounded corners, framed in white and blue with a white wordmark in custom typeface on a blue background.

The brand uses common for the industry color palette, which send a truth worthy message to its customers. Blue is a symbol of reliability, strength and tranquility, while white details add a sense of purity.

The Durex logo is highly recognizable due to its wordmark. The closest available font to the Durex typeface is Century Gothic Font.