Ice Play Logo PNG
Ice Play is a younger sibling of the fashion brand Iceberg. As the company puts it, Ice Play introduces “a fresh new take on easy style,” which includes “a riot of art, prints, color, and kaleidoscopic pop culture.”
Meaning and history
The Ice Play logo is deliberately minimalistic. There is not a single unnecessary stroke – just the name of the brand. The design team has opted for a rather bold, steady typeface. While there is nothing dynamic and emotional about it, the wordmark leaves the impression that the product is functional, durable, and reliable.
The color of the logo can be adapted to the visual context. Typically, it is black on the white background.
What is Ice Play?
Ice Play is a fashion company known for its trendy and stylish clothing and accessories. With a focus on contemporary designs, Ice Play offers a wide range of fashionable items that appeal to individuals seeking a modern and stylish wardrobe.
2017 – 2021
The original logo of the Ice Play brand, designed in 2017, looked pretty cool and memorable, as the second part of the company’s name was replaced by a minimalistic play button with a small solid triangle enclosed into a wide circular frame. As for the “Ice”’ part of the logo, it was written in uppercase in a bold and distinctive font with square serifs on the ends of the “I” bar.
2021 – Today
The redesign of 2021 has simplified and at the same time strengthened the visual identity of the brand, removing the graphical element and using the full “Ice Play” lettering instead. The wordmark is set in the uppercase of a slightly narrowed yet extra-bold geometric sans-serif typeface with straight cuts of the bars, in solid black color, across the transparent background without any graphical or colorful accents.
