M&S Logo

M&S logo

The refreshed M&S logo, which was the result of the 2014 redesign, seems to put more emphasis on the brand’s experience and longevity.

Meaning and history

Marks and Spencer logo historyThe earliest Marks and Spencer logo, which was introduced in the 1930s, did not look the least bit like the current one. It consisted of an intricate monogram placed inside a round black frame. The 1950s logo was also a monogram inside a round frame, yet it featured a different typeface. In the 1970s the retailer switched to the wordmark including its full name. It was given in a traditional serif typeface and featured the black-and-white color scheme.

M&S symbol in 1988-2013

Marks & Spencer logo 1988

The 1988 redesign brought about a new color. The dark shade of turquoise was used from 1988 to 2007, while the wordmark itself went through subtle changes in 2000.

M&S emblemThe wordmark with lime green elements was introduced in 2004 as a part of the Your M&S campaign, but it did not become standard until 2007. The emblem featured a simple mono-linear sans-serif typeface.

M&S symbol

The 2014 emblem

While the 2004 emblem looked youthful and energetic, the current Marks and Spencer logo has a more traditional, even retro feel. This impression is emphasized by the lettering “EST. 1884”.

Font

The clean and simple type had a bit more white space between the letters, as if letting them breath. The horizontally-sliced terminals have been replaced by the slanted ones. The font itself is bolder, with more pronounced flat vertices at the top of the letter “M”.

Color

The lime green of the previous M&S logo was replaced by black in 2014. The simple color scheme helps to emphasize the brand’s long history and experience.