Oneteaspoon Logo

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One Teaspoon Logo
Oneteaspoon is an Australia-based brand offering denim, clothing, accessories and home decor for women, men, and kids. It was founded by Jamie Blakey.

Meaning and history

One Teaspoon Logo

The Oneteaspoon logo pairs a plain type with a unique pictogram, which results in a distinctive and memorable design.
The lettering “Oneteaspoon” is given in a modern sans serif type. It is rather bold, with slightly elongated glyphs placed rather close to each other.
To the right of the wordmark, there is a tiny bird in flight. While the bird’s wings are open, they are depicted in a different way than in a typical “winged” logo (the Bentley logo, for instance). This makes the Oneteaspoon logo stand out.