Houghton Mifflin Harcourt Logo

Houghton Mifflin Harcourt Logo

Houghton Mifflin Harcourt is an American publishing company, which was established in 1932 and named after its founder. The publishing house is headquartered in Boston and specializes in tech and educational books, as well as non-fiction for all ages.

Meaning and history

Houghton Mifflin Harcourt Logo history

The Houghton Mifflin Harcourt is an educational and learning company, and its visual identity, designed in 2012, is a perfect representation of the company’s philosophy — inspire curiosity.

The three levels of the wordmark are complemented by an emblem on the top of the logo. The nameplate in a traditional sans-serif typeface looks modest and simple, yet evokes a sense of professionalism and authority.

The most interesting element of the logo is the emblem. It is composed of three geometric figures, placed in one line. A triangle, a cone, and a circle. The brand wants to say, that if you look at one thing from the different angles you see a lot of new and curious details.

Houghton Mifflin Harcourt Logo

The “evolution” of the triangle is executed in two colors — gray and dark yellow. This color palette symbolizes creativity, imagination, and reliability.

The Houghton Mifflin Harcourt logo is one of a kind and is a perfect example of a “clever” logo, which is also elegant and contemporary. The modest spaces and color palette of the publishing house’s visual identity adds sophistication and confidence to the brand.